Wholesale Trends

Orderlion Win Service Supplier of the Year

April 7, 2026
3
 min read
Orderlion win Service Supplier of the Year at The Wholesale Group Awards Show

We are thrilled to share some fantastic news. Orderlion has been named Service Supplier of the Year at The Wholesale Group's annual Trade Show and Awards!

The Wholesale Group brought together over 350 suppliers and members at Cheltenham Racecourse for its annual Trade Show and awards — its largest gathering to date and a clear reflection of the group's continued growth. The event featured 99 exhibition stands and brought together 130 attendees from retail and foodservice wholesaler businesses from across the membership.

Being recognised among such a prestigious group of industry names means the world to us. The award reflects not just the technology we've built, but the relationships we've invested in — and the real, measurable difference Orderlion makes to wholesale businesses every single day.

What this award means to us

Gabriel, our Head of Sales, was at the awards evening and summed it up perfectly:

"Winning Service Supplier of the Year is a really big deal for us. It's a reflection of the hard work the entire Orderlion team puts in, and to be recognised by the industry in this way is incredibly rewarding. It was also a brilliant evening to catch up with some of our customers in person — those conversations remind us exactly why we do what we do."

— Gabriel van Heerden, Head of Sales, Orderlion

At Orderlion, our mission has always been simple: to help wholesale businesses save time, reduce errors, and grow. Whether it's through our B2B ordering app, our AI-powered inbox, our white label solution, or the personal support our partner managers provide, we put service at the heart of everything we do.

This recognition from The Wholesale Group — a buying group that brings together some of the UK's most forward-thinking wholesalers and suppliers — is a powerful validation of that commitment.

The Wholesale Group's chairman Mark Aylwin reflected on the resilience of the sector, noting that wholesale has faced more disruption in the past five years than in the previous 20. He pointed to a changing future for wholesale, shaped by data, technology and partnership. We couldn't agree more — and we're proud to be part of that future.

Thank you

This award belongs as much to our customers as it does to our team. Every wholesaler who has trusted Orderlion to transform their ordering process, and every team member who has gone the extra mile to support them — this is for you.

We're just getting started. If you'd like to see how Orderlion can help your wholesale business save time and grow, get in touch today.

The Wholesale Group Awards Official Service Supplier of the Year 2025

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