SME Suppliers

Built for small and mid-sized suppliers

Maximise efficiency in your chilled and frozen supply business with digital ordering. Provide customers with 24/7 access to your complete range and pricing, while ensuring effective management of your temperature-controlled deliveries.

A mockup displaying a responsive dashboard design for a beverage company, featuring a mobile app screen with drink product images and a web interface showcasing order details, customer management, and campaign tools.

Trusted by more than 500 wholesale suppliers in Europe

S & B logo.Rowlands logo.Mr Fruity logo.Keith Mawby logo.Champers Drinks logoJB FoodService logo.Millennium Group logo.WDS logo.

Better ways to serve your customers

Order processing

Turn hours of manual work into minutes with easy digital ordering for you and your customers.

Customer service

Create a professional sales experience for every customer, no matter how busy you are.

Business growth

Focus on growing your business instead of getting bogged down in paperwork and phone calls.

Web shop

Online ordering platform

Give your customers an easy way to order online. Share your entire product range and ensure prices are always up to date. Customers can order at any time, saving you hours a week on manual order entry.

Learn more
AI Inbox

Automated ordering

Let customers order the way they want to - by email, WhatsApp, text or voicemail. No matter how the order arrives, AI Inbox automatically converts it into a digital order, eliminating manual entry and reducing errors.

Learn more
Sales pro

Mobile sales solution

Provide your sales team with the tools they need to grow and nurture accounts from anywhere. Instantly register new customers, track buying patterns, place orders and strengthen existing relationships. All easily managed from their phone, tablet or laptop.

Learn more

Want to see AI Inbox in action?

Results

Why wholesalers choose Orderlion

Discover the impressive results our customers are achieving - measurable success, streamlined operations and growth backed by real data.

10x

Efficiency and productivity

30%

More Repeat Orders

25%

Increase in basket size

20+

Hours saved on manual orders

Customer stories

Real results from real customers

Discover how our clients achieved their goals and transformed their businesses with our solution.

First Choice Foodservice | Foodservice Wholesaler

Real-time customer insights and powerful promotions deliver results within the first three months.

The Stickleback Fish Company | Seafood Wholesaler

Increased customer basket spend by 17-18% while redeploying 2 full-time employees into sales roles.

Hartwood Foods | Premium Meat Wholesaler

Achieving 95% customer adoption while increasing sales and order values with Orderlion.

SJB Foods | Fresh & Frozen Produce Wholesaler

From all-night order processing to 80% time savings with Orderlion's White Label App and AI powered ordering.

JB Foods (Scotland) | Meat Wholesaler

How JB Foods increased basket spend by up to 50% while cutting order processing time in half.

Rowlands | Fresh Produce Wholesaler

Thanks to the ordering app and AI Inbox, Rowlands can onboard new staff in a few days and process orders in half of the time.

Lavery's Fruit & Veg | Fresh Produce Wholesaler

With the Orderlion app, Lavery's has reduced time spent on admin task, minimised errors and increased sales through higher product range visibility.

Keith Mawby | Fresh Produce Wholesaler

Keith Mawby saved 20+ hours every week on order processing, freeing the team to focus on growing the business.

WDS | Catering Trade F&B Wholesaler

By replacing manual ordering with Orderlion, WDS Group increased sales and created a better experience for both customers and staff.

Mare Terra | Restaurant F&B Wholesaler

Mare Terra scaled order volumes without increasing headcount through automation and digital ordering.