Getting customers to spend more doesn’t always mean pushing harder. The smartest wholesalers focus on making it easier for customers to buy what they already need. And helping them discover what they didn’t know they wanted. Here are ten simple but proven ways to increase basket value without extra effort.
1. Pair It Up
Bundle complementary products that naturally go together. Think sauces with meats, wraps with fillings, or toppings with desserts. Small pairings often lead to big wins.
2. Spotlight Seasonal Favourites
Use the seasons to your advantage. Highlight fresh or festive products in your ordering app or weekly updates. A visual nudge can double visibility and sales.
3. Reward Loyalty
Your regular customers are the backbone of your business, so make sure they feel valued. Consider rewarding customers who reach a certain yearly spend with a discount or a special rate.
4. Promote “Hidden Gems”
Every wholesaler has products that don’t get enough attention. Rotate them in featured slots, add a quick note like “Staff Pick” or “Trending Product”, and watch them move.
5. Recommend Smarter
Use order history data to suggest what similar customers buy. “Others who ordered this also bought…” works just as well in wholesale as it does online retail.
6. Set Minimum Order Incentives
Encourage slightly higher baskets with simple motivators. For example you can offer free delivery on orders over £100 or 10% off orders above a set value.
7. Keep Offers Simple
Avoid complicated discounts. Stick to simple, time-limited deals like “Buy 10, get 1 free” or “15% off today only.” They’re easy to understand and help clear stock nearing its due date.
8. Upsell Naturally
Upselling isn’t about pressure, it should be about solving problems. A quick “Would you like to try our new packaging format?” or “Did you know we now stock this in a bigger size?” can lift order value instantly.
9. Use Visuals That Sell
Images make a difference. A crisp product photo or short description helps customers spot what they need faster and add more to their basket.
10. Make Ordering Effortless
The easier the process, the bigger the basket. With digital ordering tools like Orderlion, customers can browse, reorder favourites and discover new products 24/7. No calls, no waiting.
Key Takeaways
Boosting basket value should never feel pushy. It is about making life easier for your customers and helping them get more of what they already love.
The real trick to bigger baskets is timing. Use what you know about your customers to show the right products at the right moment.
Ready to put these ideas into action?
Click here to see how digital ordering tools make upselling and promotions easy to manage.
